Nathan Cleary Signs $96M Contract with Under Armour to Become Next Brand Ambassador
In a groundbreaking deal, rugby league superstar Nathan Cleary has inked a $96 million contract with global sportswear giant Under Armour, positioning him as their latest brand ambassador. This record-breaking partnership marks one of the largest endorsement deals in the history of the sport, underscoring Cleary’s rising influence both on and off the field.
Cleary, the Penrith Panthers’ star halfback, has consistently demonstrated exceptional skill, leadership, and dedication to the game, leading his team to multiple NRL premierships. His on-field success, coupled with his growing profile, made him an ideal fit for Under Armour, a brand known for its commitment to high performance and innovation.
The deal is set to elevate Cleary’s global profile, with plans for a range of signature products that will carry his name and reflect his commitment to excellence. This partnership also signifies Under Armour’s strategic push into the rugby league market, with Cleary at the forefront of their expansion efforts.
Cleary expressed his excitement about the collaboration, stating, “Partnering with Under Armour is a dream come true. Their focus on pushing the limits aligns perfectly with my approach to the game, and I’m thrilled to be a part of their family.”
As Nathan Cleary takes on this new role, fans and industry insiders alike will be watching closely to see how this partnership shapes the future of sports marketing and further cements Cleary’s legacy in the world of rugby league.