Hamilton’s relentless pursuit of excellence aligns perfectly with CFI’s values and mission.
CFI, the region’s top online trading provider, has announced a groundbreaking partnership with seven-time Formula 1 World Champion Lewis Hamilton as its newest global brand ambassador.
This significant multi-year deal is a milestone for CFI, bringing the organization together with one of motorsport’s most iconic figures. Known for his dedication to excellence, innovation, and advocacy for diversity and inclusion, Hamilton’s influence extends beyond the racetrack. His drive to push boundaries mirrors CFI’s commitment to empowering traders worldwide with advanced technology, inclusive opportunities, and unwavering support. Hamilton’s determination and vision for positive change make him an ideal representative of CFI’s values and mission.
As CFI’s global brand ambassador, Hamilton’s role will go beyond mere representation. His achievements and dedication will inspire CFI’s global audience, emphasizing the alignment between CFI’s state-of-the-art trading solutions and Hamilton’s commitment to excellence. The partnership also aims to advance shared goals for a more equitable future, with CFI pledging a donation to Hamilton’s foundation, Mission 44, as part of the agreement.
“Lewis Hamilton is not just a champion in his sport but also a global icon who embodies values of precision, perseverance, and innovative thinking, alongside a strong commitment to social justice and humanitarian causes,” said Hisham Mansour, Co-founder and Managing Director of CFI. “Having him as CFI’s brand ambassador marks a new and exciting chapter in our journey. With a legacy of over 25 years and a reputation for innovation and excellence, our partnership with Lewis is a natural fit, united by a commitment to breaking limits and achieving greatness. Lewis’s stature in sports aligns perfectly with CFI’s leadership in its field, making this partnership a perfect match.”
Hamilton expressed his enthusiasm for joining CFI as its global brand ambassador. “This partnership aligns with our shared drive for excellence and innovation,” he stated. “Just as I aim for peak performance in all I do, I am impressed by CFI’s dedication to providing best-in-class tools and conditions for their clients. Together, we aim to inspire and create a positive impact, and I look forward to empowering their global community.”
Beyond his on-track achievements, Hamilton is dedicated to fostering a fairer, more inclusive future for young people worldwide through his foundation, Mission 44. The organization invests in initiatives that help young people overcome social injustice and succeed, drawing on Hamilton’s personal experiences to drive positive change. In line with these values, CFI emphasizes its commitment to social responsibility and community engagement.
Partnering with Lewis Hamilton and supporting Mission 44 reinforces CFI’s dedication to excellence and innovation in trading. As the new global brand ambassador, Hamilton embodies the belief that success comes from pushing beyond limits and stepping out of comfort zones. His life and career accomplishments perfectly align with CFI’s mission to provide traders worldwide with unparalleled access to global financial markets, along with the tools and support needed to excel.
CFI Financial Group is the leading online trading broker in the MENA region, with over 25 years of experience and the highest number of regulated entities and regional offices, including key locations such as London, Dubai, Larnaca, Beirut, Amman, and Cairo. Specializing in online trading services across equities, currencies, and commodities, CFI offers highly competitive trading conditions, including zero-pip spreads and no commission fees. The company is a pioneer in AI-driven trading tools and applications. The group also supports elite sports through partnerships with organizations like AC Milan and FIBA WASL and actively participates in various Corporate Social Responsibility initiatives in the communities where it operates.