What does Joe Brady want the Buffalo Bills offense to look like in 2024?

ORCHARD PARK, N.Y. (WKBW) — Following a 24-22 loss to the Denver Broncos on Monday Night Football, Joe Brady assumed the role of the Buffalo Bills’ offensive coordinator on November 14, 2024.

This marked the end of Ken Dorsey’s tenure and the start of a new chapter for the team’s offense under Brady’s leadership.

In his capacity as interim OC, Brady led the Bills to an impressive finish in the regular season, securing victories in six of their last seven games. Although the team was eliminated in the divisional round of the playoffs, they managed to average 28 points per game in their two postseason appearances.

During his tenure as offensive coordinator over nine games, the team’s average points per game increased by roughly a touchdown. However, with many new players joining in 2024, the team’s dynamics are expected to change significantly. Central to this transformation is a focus on one key individual, as Brady acknowledges.

“At the end of the day, this offense revolves around Josh Allen,” Brady remarked. “We will design the offense based on the strengths of our players. While some aspects will reflect my philosophy, it’s more about understanding who we have on our team and leveraging their skills to build our strategy.”

Although Allen will continue to be the centerpiece for the Bills, his supporting cast will see a major overhaul. Currently, Khalil Shakir is the only returning wide receiver who caught a pass from Allen last season.

“In our approach, there’s a clear purpose driving every decision we make,” remarked Brady. “Sure, we’re building on Josh Allen’s strengths, but we’re also tailoring our strategy to maximize what each player brings to the table. This phase is all about experimentation—testing boundaries, pushing limits. Can this player excel in this role? Can that one adapt to a new challenge? It’s an ongoing process of evolution.”

Brady’s appointment marks his second tenure as an NFL offensive coordinator, having previously served in Carolina for less than two seasons. This experience only deepens his gratitude for the opportunity now presented in Buffalo.

“I’ve come to value the human connection aspect profoundly, something I perhaps overlooked in my past role,” confessed Brady. “This time around, I’m determined to foster genuine relationships. There’s a sense of pride in what I do, in being part of this organization. Living in Buffalo, you feel the pulse of the community, the fervor for the Bills. As the offensive coordinator, there’s a weight of expectations—but it’s a challenge I embrace wholeheartedly.”

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