The goalie, fashion model, and Montreal Canadiens supporter isn’t who you think she is, haha!
Fans Believed She Was the Perfect Habs Supporter… Then the Reality Caused Major Upset
For a while now, a certain Instagram account has caught the eye of fans of the Montreal Canadiens. Marie-Audrey Tremblay, who calls herself a “little Quebec goalie,” often posts pics and videos of herself in outfits that show off the Canadiens’ colors. She says she plays as a goalie and even has the number 69 on her jersey. With 9,500 followers, she looks like a typical sports influencer from Quebec.
But the truth is, she doesn’t actually exist.
Marie-Audrey Tremblay is completely made by artificial intelligence. There is a person behind this character who sets up the instructions to create these images and videos, but the woman you see in the pictures is just a mix of pixels created by computer programs. This isn’t something new; we’ve seen virtual influencers from Finland and even beauty contests just for digital characters pop up in recent years. This fake Montreal Canadiens fan seems to be part of a similar idea, likely aimed at eventually making money.
People online are acting like she is a real person.
The most interesting part of this story is how people on the internet are reacting. Even though Marie-Audrey is not a real person, a lot of followers talk to her like she is one. One user, ghislain6218, comments, “Really nice video as usual,” along with heart emojis. Another follower, gilles_deziel, directly asks if she travels with the Canadiens team and if she will be at the Bell Centre for the next game. A third fan, geat509, even gets poetic in a comment under a video of her in a bikini, saying that “the sun shines and warms the world with your smile. ”
The account even joins in by responding to some comments and chatting with its followers, including those who realize that it isn’t real. This back-and-forth helps keep the pretend story alive and makes it harder for some users to tell what is real and what isn’t.
A trend that shows what times we live in
Generative artificial intelligence became common about three years ago, and since then, digital characters have popped up all over social media. Marie-Audrey Tremblay’s case shows how simple it is to create a believable character that can attract a large number of followers. Since she is linked to a well-known sports team like the Montreal Canadiens, she has an even bigger audience among people who don’t realize she is not real.
This trend brings up serious questions about how well we can tell the difference between what is real and what is fake in a digital world that is becoming more advanced. If so many people can be tricked by one specific profile, it makes you think about how many other fake accounts go unnoticed every day and, even more importantly, what they might be used for in the end.
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